Why Do Local Businesses Today Need a Website?

Many small business owners view their business as a totally offline entity, pursuing traditional means to promote themselves and win new customers. However, regarding any business (from the largest enterprise to the sole trader, or anything in between) as purely offline is a risky strategy to take when your customers are spending more and more of their time online. As a local business, you need a website because your market demands it. Customers routinely use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively.

Customer Expectations

website designer in Bhopal

The information age of the late 20th and early 21st century means that people not only have access to significant levels of information but they expect that it is readily available. Customers often research companies and product options online, but in most cases, local businesses and chain stores offer the most efficient path to immediate gratification because they have inventory on hand for same-day purchase. By providing a website, a business can offer the convenience of instant information and still fulfill demand for product quickly.



Accessible

Another major advantage of providing a website to your customers is that you provide 24/7 access to information about your business and its products and services. Your business may close its doors overnight, but your website is busy marketing your brand and products to prospects and existing customers. It may show up in search results conducted by Internet users during the late night or early morning hours when your lights are off.



Market Penetration and Expansion

"Having a website also allows your local business to sell more often to existing customers and reach additional customers. If you offer products and services for sale on your website, you give your customers a chance to buy on their own time and on their own terms. You can improve customer retention by offering personalized accounts that include customer profiles, transaction histories and product recommendations. Plus, your local business may have the chance to become a state, regional, national or even global business if you are willing to ship products to customers outside the local market."

Competitive Necessity

website designer in madhya pradesh MaMITs

Doing what your competitors do is not always necessary or even wise. However, one important reason you need a website is to stay on par competitively. Since many customers rely on search -

engines to find products or services, you need a website to have a chance to show up among their search results. If you don't have a website, you give your competitors the advantage of drawing new business from new customers who might have preferred your products and services had you publicized them better.

Other Reasons for owning a website are


Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Business value


Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.


Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Time to show off


You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.


Helps with business goals


That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.


Low barriers of entry


Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some excellent website providers like MaMITs you don’t have to pay a lot.


24 hours per day


Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.


Communication with customers


By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.


Marketing


The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Customer support


You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.


Email@yourwebsite.com


I know there are other ways to do this, but by having a website you can have your own email address@whateveryouwant.com. It is more professional and easier to remember. I know you love your Email@yourwebsite.com, but it doesn’t really resonate with customers.


Do business your own way


You don’t need permission from your boss or company lawyer. By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. Your website can break down the perceived wall between you and them.

So in short we can say:-


  • A website is the anchor for your marketing.
  • A website sells your products/services online.
  • A website helps you connect with new customers.
  • A website has big benefits for local businesses.