How to start ecommerce business?

To start ecommerce business we need a website that based on ecommerce platform, Marketing of brand and products or start a business through marketplace company like Amazon, Flipkart, eBay etc.

Let,s talk about how to start ecommerce business in the short time period as well as the long time period.

How to start ecommerce business in short time period?

To start ecommerce business in the short time interval, few steps are given below:

1. Check the marketplace company

• The marketplace you choose to start ecommerce business is beneficial for you or not.
• If you start a business related to hospitality, handicraft, food, transportation, property, apparel, and electronics. Is this is profitable for you or not? Is the marketplace provide better facility to you or not? or the most important point that will always helpful to you that. Your customer is satisfied with your service or not.
• Always invest your money where competition is low and the customer is high.

2. Register your business

• Register your business to the marketplace companies. Marketplace companies are like Amazon, Flipkart, eBay, Paytm and many more.
• For registration, you require GST ID, Bank account, PAN Card, eMail address, Mobile number, etc.
• This type of registration is known as seller registration.

3. Setting up your business

• You don’t require any shop to start ecommerce business. At home, it is possible.
• You need extra product in your stock.

4. Choosing Product

• Find the product to sell. Select the product that is unique, attractive, professional and trendy.
• Meet customer in person, and understand the trend. Research the existing demand.

5. Research your competition

• Check the level or quality of product that your competitor use.
• Check the product style, price, pattern, and image that your competitor use. Key features/benefits they highlight in sales materials
• How they approach shipping? Is he provide the service of cash on delivery? or free shipping?
• If they’ve received any funding or venture capital.

6. Margin

• Margin refers to the difference between the seller’s cost for acquiring products and the selling price.
• Always check how much margin you got for acquiring the product. The margin is very important to start an ecommerce business.

7. Fee

• How much fee charged your competitor is also important? Always check that how much fee charged your competitor for cancellation of product, return per product, defected product?

8. ROI (Return on investment)

• ROI refers to calculate profitable investment. Always check visibility and sales is correct or not.

9. Checkout, which company gives better service for shipping? Shipping charges and mechanism is very important to start ecommerce business.

10. Before starting your ecommerce business check out which company provide you full access or control? Always choose that marketplace who provide full access or control to post your product or more.

How to start ecommerce business in long time period?

1. Select Business Name

• To start ecommerce business, select business name to make it brand.
• Always choose a unique name for your business that helps to attract more customer.
• After choosing a brand name, register your company. This is very helpful for legal protections and tax benefits for incorporating.
• Get your business licenses to start ecommerce website.

2. Select domain and website

• Select the domain name. Suppose your brand name is “example” then the domain name is “www.example.com”.
• Website is very important to start ecommerce business. For ecommerce website- website logo, image, categories of product(with image, and description), product(with image and description), information of the company.

3. Marketing

• Marketing is very important to start ecommerce business, without marketing no one knows about your company.
• In marketing, SEO (search engine optimization), Facebook marketing, Instagram marketing, Email marketing, and Google marketing takes place.
• SEO is essential to start ecommerce business.
• The website is not enough, you need to advertise your product on social media, television, and on hoarding.

4. Understand your merchant

• Is your merchant interact properly with you or not?
• Is he give you a discount or not?
• Read all policies properly.
• Timely check market response. Is customer satisfied with service?

5. By choosing the right software get more production.

6. Measure business performance

• Site traffic – Using site traffic you know, How many visitors are you getting per day, week, or month?
• Conversion rate – Your conversion rate tells you if people are buying your service.
• Cost per acquisition – Your CPA tells you how much you’re spending to acquire paying customers.
• Average order value – Average order value (AOV) can provide insights into customer behavior and spend.

7. Finding Products

• The most important thing to start ecommerce website is to select product.
• Always try to select that product which is in trend and more customer wants to choose that product.
• Select the product that is unique, attractive, professional and trendy.
• Meet customer in person, and understand the trend. Research the existing demand.

8. Research your competition

• Check the level or quality of product that your competitor use.
• Check the product style, price, pattern, and image that your competitor use. Key features/benefits they highlight in sales materials.
• How they approach shipping? Is he provide the service of cash on delivery? or free shipping?
• If they’ve received any funding or venture capital.

9. Attract more customer to your ecommerce store

• Presentation and catalog will help to attract more customer. When you present a presentation about your product. Then peoples understand what is the actual use of that product. This will benefit to attract people.
• After the presentation, we have to design a catalog with an attractive image and description. That helps people to understand the feature of the particular product.

10. Customer Service

• Always try to provide service that helps the customer and make life easy.
• 24X7 visibility. Discuss all issue occur by the customer and solve their problem.
• Make a good relationship with a customer.
• Always try to get positive feedback, this improves your sales.

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